About Us

About Us

LIVE SIMPLE

This company slogan reflects our proud past and our desire for the future. This is the spirit that drives us in everything that we do. From design through fulfillment, we continuously strive to provide the best product at the best prices accompanied by the best service in the industry. Being the best and bringing the best to you is our relentless pursuit.

We have qualified designers in charge for developing new products, strongly following the latest furniture trend in market. In order to control our product quality, every stage of production is under the supervision of skilled professionals who strictly control the whole production procedures and the raw material selection and purchase. These constant processes allow GM to offer products with long existence.

Working with GM SC is your right choice due to our stable and good quality, competitive price, on time shipment and wonderful and skilled sales service!

Our Vision

GM thrives to help people live better lives through the concept “Live Simple”, by providing quality furniture at the most affordable price possible, so that as much people as possible could afford to own them.

Our Mission

  • Manufacture and Supply a wide range of quality furniture;
  • Consistently develop high-quality operations through;
  • To be an industry leader in sales growth and profitability performance;
  • Providing an outstanding investment for our shareholders, employees, customers, suppliers and community;
  • To promote the relationship-focused, team-oriented and honor-driven corporate culture;

Our Values

  • Value for quality;
  • Pursuit of Customer Satisfaction;
  • Responsibility to Shareholders;
  • Value for company employee;
  • Contribution to Society;

Our Purpose

In our collective human journey to create order and experience harmony our role is to create “The Simple”. “The Simple” is an entity striped down to its basic functional and aesthetic core. “The Simple” is the elemental yet powerful. “The Simple” is an idea. “The Simple” is a way of life.

Our Positioning

For the modern Ethiopian who is busier than ever before with dozens of tasks and the everyday man who desires to experience simplicity our turn-key furnishing solutions are the right touch of simplicity and order to counter today’s hectic lifestyle. We create harmonious and elegant spaces ideally suited for their purpose by removing the extra baggage’s that clutter today’s design choices. Spaces where we rear our child, work, meet-up with friends, enjoy silence, communicate, rest; Live.

Our Brand Feel

“The Simple” is

  • Happy
  • Comfortable
  • Light
  • Relaxed
  • Functional

Management Team

Bruck Getachew

General Manager

Betelhem Getachew

Deputy Manager

Engida Abiy

Purchase Manager

Meles G/Meskel

HR Manager

Terefe Pelito

Marketing Manager

Tasew Ashenafi

Finance Manager

Dereje Asfaw

Operation Manager

Frehiwot Girma

Tender Head